The Olsen Twins are Starting up a Clothing Line at JCP

The Olson Twin's are starting a Junior's clothing line at JCPenny's. The line is called Olsenboye by Mary-Kate and Ashley Olsen.

I tried visiting Olsenboye.com but it still isn't up yet. But according to The Cut the line is slated for a spring launch.

If the line is like an affordable version of the Row or Elizabeth & James, JCPenney just got a whole lot cooler.