To celebrate the fifth anniversary of the Gucci Campaign to benefit Unicef Frida Giannini put a very playful spain on the luxury label by choosing author and illustrator Michael Roberts to create a sequel his children’s book, Snowman in Paradise.
The new book, titled Snowman in Africa, will be exclusively on sale in Gucci stores and on Gucci.com from November 16-31, 2009 with a retail price of $25. Gucci will donate 100% of the retail price of the book to Unicef. The partnership also includes a capsule collection of bags and accessories featuring Roberts Illustrations as well as a gift card. A closer look on the next page.
No comments:
Post a Comment